- #Smartphone os market share us 2015 full#
- #Smartphone os market share us 2015 android#
- #Smartphone os market share us 2015 windows#
“Android remained the most popular operating system, thanks to local players who now control nine of the top ten positions in vendor share, with Xiaomi and Huawei battling for the top spot within this OS.” “In urban China, Apple retained its leadership as a smartphone vendor, as its share reached 24.4%, up from 17.5% for the same period in 2014,” said Tamsin Timpson, strategic insight director at Kantar Worldpanel ComTech Asia. However, very preliminary data suggests wider popularity for the Galaxy S6, with camera quality, clarity and resolution of screen as key purchase drivers.”
#Smartphone os market share us 2015 full#
“We will have to wait to get data for May, the first full month of availability, to see the definitive impact of the Galaxy S6 and S6 Edge. “Samsung’s share grew, working toward closing the gap on Apple as the Galaxy S5 and Galaxy Note 4 remained among the top five best-selling models, ranking number two and five respectively,” Milanesi added.
#Smartphone os market share us 2015 android#
In the U.S., Android reached a market share of 62.4% – a 2.9 percentage point gain over the three months ending in April 2014. “Within the Android ecosystem, no one is in a better position than Samsung, when it comes to loyalty.” “In Great Britain, Android share dropped by 4.9 percentage points, with the number of first time smartphone buyers continuing to decline to 15.1% from 21.8% in 2014 – and growth is coming from replacement sales, where both OS and brand loyalty play a big role,” said Dominic Sunnebo, business unit director at Kantar Worldpanel ComTech Europe. “Samsung’s share of the smartphone market grew in the US, France, Germany, and Italy, but we are not in a position to say that the new models have been the ones fueling the growth.”Īcross Europe, Android’s share declined by 2.3 percentage points compared to last year, as iOS share rose by 2.2 percentage points. “Samsung’s new flagship products became available in April, and while sell-in numbers were already positively impacted in the first quarter, being available in stores for less than a month was not enough to make a significant difference in the sell-through volume,” reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. Europe's big five markets include Great Britain, Germany, France, Italy, and Spain.
#Smartphone os market share us 2015 windows#
It's unlikely that other phone makers, that have typically ignored Windows Phone, will have any impact on Microsoft's mobile OS market share as a result.The latest smartphone sales data from Kantar Worldpanel ComTech for three months ending in April 2015, shows Android gaining market share in the US, where it increased to 62.4%, but continuing to struggle in the Europe “big five,” where it dropped to 70.5%. Microsoft appears to be leaving Windows Phone up to other phone makers to support, but the company currently controls more than 95 percent of all Windows Phone sales with its Lumia devices. If Microsoft has no plans to introduce new Lumias this year then the drop in both sales and market share will continue. If Gartner's estimates are accurate, then Microsoft sold 2.3 million of the 2.4 million Windows Phones in the recent quarter. Rumors suggest Microsoft may be considering a Surface-branded phone for 2017. As a result, Microsoft's revenue from phones declined 46 percent.
Microsoft only sold 2.3 million Lumia devices in the latest quarter, a massive 73 percent drop from the 8.6 million in the same period last year. Microsoft revealed its plans to sell its feature phone business to a Foxconn subsidiary for $350 million last week, and the company hinted that we might have seen the last Lumia-branded smartphone. The drop in sales is primarily driven by Microsoft's lack of new Lumia devices. We might have seen the last Lumia already That's a decrease from the 2.5 percent market share of Windows Phone back in Q1 2015. Gartner estimates that nearly 2.4 million Windows Phones were sold in the latest quarter, around 0.7 percent market share overall. Gartner's latest smartphone sales report provides the latest proof of the obvious: Windows Phone is dead. Worldwide smartphone sales increased by nearly 4 percent in the recent quarter, but Microsoft's Windows Phone OS failed to capitalize on the growth and dropped below 1 percent market share.
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